Extreme gel delivers Brylcreem's hardest ever hold. The quick drying gel leaves you with maximum hold that lasts throughout the day. To get the most out of the gel, be sure to apply to damp hair as the product will spread more evenly and will give you better structure. Brylcreem - since 1928. Aqua, Alcohol Denat., Polyquaternium-69, Panthenol, Parfum, Sorbitol, Propylene Glycol, PEG-40 Hydrogenated Castor Oil, PVP, Acrylates/Beheneth-25 Methacrylate Copolymer, Polyether-1, Triethanolamine, Phenethyl Alcohol, PPG-2 Methyl Ether, Sodium Polyacrylate, Tetrasodium EDTA, t-Butyl Alcohol, Denatonium Benzoate, Methylisothiazolinone Squeeze a small amount of the Extreme gel onto your palms, rub between hands and apply to towel dried hair.