Pure Via Xylitol is a crunchy textured sugar like alternative with 40% less calories then conventional sugar. Keto and Paleo friendly sugar alternative derived from nature It is 100% xylitol. The crunchy texture is perfect for baking, delicious in hot drinks and can also be sprinkled onto fruit and yogurt as well as many many other uses. Pure Via Xylitol is 100% Vegan Friendly. Great tasting granulated crystals with just the right sweetness. It has about 70% of the sweetness of sugar without the calories.