Real Techniques is a brand specialized in professional make-up brushes and tools.

The ladies behind it are make-up artists and YouTube stars Samantha and Nicola Chapman. The sisters began posting video tutorials on YouTube and quickly gained popularity among women who were eager to learn about cosmetics.

Make-up artistry requires the correct tools, and after gaining worldwide recognition, the Chapman sisters decided to fill a gap in the market with their extensive collection of beauty applicators.

Real Techniques was founded in 2011.